The Tipping Point
How Little Things Can Make a Big Difference
Gladwell writes about the unusualness of the usual things. The book is focused on epedemic sciece and the narration is quiet non-technical. You don't have to be a scientist to learn about this science. Good case studies - Airwalk, Hush Puppies, etc are described throughout the book.
It is a must read for marketing professionals, epidemic scientists, publicists, revolutionaries or whoever wants to spark off news about just anything.
This Tipping Point sounds like an interesting read, I may give a go.
Thanks for brining this up!
regards,
Doug
Hi Sudheer Pillai,
Thanks for the comment.
Of course, there is enough scope for further research.
Sudheer Satyanarayana
www.sudheer.net
Well, I didnt find it as promising as its title seemed to suggest.
While its true that the momentum gathers with some factors and the author has tried to categorise them to some extent, the matter cannot be generalised.
Maybe it would require some more thought and research to come to know why some things catch such momentum and become highly infectious.
cheers
sudheer pillai